Job Description

Solutions for Today’s Challenges. Vision for Tomorrow’s Opportunities. Join William Blair, the Premier Global Boutique. William Blair has delivered trusted advice for nearly nine decades, and we continue to deepen our expertise and relationships across regions, asset classes, and markets throughout North America, Europe, Asia, and Australia. We are committed to our people and culture, values, clients, and local communities. What sets us apart is that we are an independent partnership, with employees who have unique experiences, perspectives, and backgrounds. We provide advisory services, strategies, and solutions to meet clients’ evolving needs amid dynamic market conditions and varying industries. We strive to attract the most qualified, passionate candidates who specialize in investment banking, investment management, private wealth management, and a variety of other business functions. We work tirelessly to create an inclusive culture and take pride in fostering employees’ professional and personal growth. We empower our people to bring their best thinking each day so we can deliver the tailored, thoughtful work and problem-solving abilities that our clients expect. Equally, we are proud of our long-term partnerships with the communities in which we live and work, a legacy we inherited from our founder. We invite you to learn about how we are seeking excellence in everything we do and empowering our clients’ success with passion, creativity, and rigor. Job Description Develop and execute email marketing campaigns to support strategic messaging objectives across William Blair’s business lines. Develop a detailed understanding of email marketing requests. Clarify key messages and objectives and produce content that supports marketing strategies. Track key metrics to monitor engagement rates and campaign effectiveness. Test and review deliverables for quality and accuracy. Troubleshoot and resolve issues. Ensure quality and accuracy of email content and campaign execution. Responsibilities include but may not be limited to: Develop and execute email marketing campaigns consistent with established campaign plans and master calendar. Ensure that proposed campaign components are aligned with firmwide and business unit digital marketing strategies. Build an understanding of business unit products, services, clients and key issues. Identify target audiences, key messaging and delivery recommendations for business unit and BMC review. Develop email content layouts and features for approval. Collaborate with BMC and business unit colleagues to determine Salesforce distribution lists. Monitor project activities to ensure that campaigns are executed according to plan. Report campaign issues or risks to management. Conduct A/B tests to improve email engagement rates. Perform quality assurance testing of emails across multiple mailboxes and devices. Troubleshoot and resolve issues, escalating as appropriate. Monitor performance metrics for email campaigns. Report results to key stakeholders. Assist with training on how to best use email marketing to promote William Blair. Serve as the initial point of contact for email marketing questions or issues. Research latest email marketing trends and best practices. Introduce potential ways William Blair can enhance email marketing content and delivery. Ensure all activities are in compliance with applicable rules, regulations, policies and procedures. Additional responsibilities as requested. Qualifications: Bachelor's Degree in Marketing, Digital Communications or related field 2 - 5 years of experience in digital marketing, including relevant email marketing experience Knowledge of digital and email marketing principles and best practices Proficiency in email marketing platforms Advanced communication, writing and editing skills Proficiency in email content creation with the focus on engagement Ability to simplify complicated and/or technical subject matter and make it understandable and interesting Understanding of engagement metrics Attention to detail and quality Project management and prioritization skills Ability to collaborate with others across multiple functions Proficiency in Microsoft Office #J-18808-Ljbffr William Blair

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