Job Description
We are offering an exciting opportunity for a Social Media & Digital Content Strategist. Must have gardening, outdoors, or lifestyle industry related experience. This is a pivotal role in developing and executing social media strategies to increase followers, and engagement across all social media platforms. This role is full time in the office, 5 days per week.
Responsibilities:
• Develop and implement a comprehensive social media strategy to increase our visibility and brand engagement.
• Create and manage content across multiple social media platforms including Facebook, Twitter, TikTok, Pinterest, and others.
• Monitor, track, and analyze the performance of various social media campaigns to ensure their effectiveness.
• Use tools such as Facebook Insights and Analytics to gather data and derive insights for improving future campaigns.
• Engage with our online community to foster strong relationships and cultivate a loyal follower base.
• Drive the creation of original content that resonates with our target audience and aligns with our brand identity.
• Manage social media campaigns end-to-end, from planning to execution, ensuring they deliver positive ROI.
• Stay up-to-date with the latest social media trends and best practices to ensure our social media efforts are effective and relevant.
• Collaborate with internal teams to align social media strategy with overall business goals.
• 3+ years of experience in social media marketing, digital content creation or related field
• Proven track record of growing and building social media channels
• Experience in social strategy and execution, including paid social campaigns
• Gardening, outdoors, or lifestyle industry related experience
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