Job Description

Senior Director, Marketing, Communications, & Public Affairs

Santa Rosa Junior College

Salary: $13,735.00 - $16,693.00 Monthly

Job Type: Management

Job Number: 21-01377

Location: Sonoma County, CA

Department: Public Relations

Closing: Continuous

Description

FILING DEADLINE: First round of Application review is March 22nd 2024. Position is open until filled with applications received by the March 22nd, 2024 filing deadline being given priority consideration

It is the candidate's responsibility to be sure that ALL required materials, noted under application procedures section of this job announcement are submitted by the filling deadline in order to be given consideration.

Please note: Only completed applications from applicants that meet minimum qualifications for this position will be forwarded to the search committee. Materials and applications will not be accepted after the filing deadline. It is the applicant's responsibility to be sure that ALL required materials, noted under application procedures section of this job announcement are submitted by the filling deadline in order to be given consideration. Please contact the Human Resources staff persons assigned to this recruitment (see the more about SRJC section of the job announcement) if any questions.

COMPENSATION AND BENEFITS:

* Salary Range:$13,735 - $16,693 per month (2023/24 Management Salary Schedule); maximum salary placement of $15,141 is based on assessment of previous experience as documented in application materials. An additional 2% compensation will be added to the base salary for an earned doctorate degree. Fringe benefits: The District offers a competitive benefit package which includes health & welfare (medical/dental/vision/life/long-term disability) benefits for employees and eligible dependents. Leave/Holiday time:Management employees earn 1 day of sick leave and 1.8333 days of vacation for each month worked. They are also entitled to holidays recognized by the District (17 holidays/year). Housing Assistance: Reduced fees for mortgage loans and real estate services may be available to the candidate selected for this position (contact Human Resources for more information).

SCOPE OF POSITION:Under the direction of the Superintendent/President, the Senior Director of Marketing and Communications/PIO serves as a member of the President's Cabinet; provides leadership; to plan, organize, and implement a comprehensive marketing and communications program to support the District's vision, mission, strategic plan and enrollment and retention goals; directs effective internal, external, and crisis, and emergency communications for the District; serves as the primary District government relations liaison at the local, state and federal level; serves as the primary public information officer and media communications professional and advisor; provides leadership for the District website; trains, supervises and evaluates the performance of assigned staff.

ABOUT SRJC:Santa Rosa Junior College has been an integral part of the Sonoma County community and its rich history, beauty and culture for more than 100 years. Many of SRJC's students are drawn to the college for its academic excellence, superb faculty and staff, comprehensive student services and beautiful grounds. SRJC's mission is to passionately cultivate learning through the creative, intellectual, physical, social, emotional, aesthetic and ethical development of our diverse community. At SRJC, we value learning that includes:

* Excellent and innovative instruction and support services; A learning- and learner-centered environment; A welcoming physical environment; Equity-minded faculty and staff with a caring and supportive attitude among faculty and staff; Access to programs and courses that lead to transfer and/or gainful employment. Access to lifelong learning opportunities

In 2021, SRJC served approximately 21,000 students each semester and is committed to diversity, equity, inclusion and anti-racism. SRJC is a designated Hispanic-Serving Institution (HSI), reflecting the great responsibility that the College has to the educational attainment and economic well-being of the surrounding community. We also support diverse learning communities including, APASS, HSI Connections, Puente, Umoja. SRJC received the INSIGHT Into Diversity Higher Education Excellence in Diversity (HEED) Award for the past three consecutive years and SRJC was the only California Community College recipient of this award. This award recognizes colleges and universities that demonstrate an outstanding commitment to diversity and inclusion. The ideal candidate will share SRJC's commitment to be an inclusive, diverse and sustainable learning community that engages the whole person.

Please see the following Online Resources to learn more about SRJC:

Essential Functions

KEY DUTIES AND RESPONSIBILITIES:Examples of key duties are interpreted as being descriptive and not restrictive in nature. Incumbents routinely perform approximately 80% of the duties below.

* Serve as a member of the President's Cabinet, advising leadership and the Board of Trustees on high-level institutional decisions and policy decisions; organize, coordinate and translate strategic initiatives and plans into action; provide strategic communications, marketing and media counsel to the Superintendent/President, Board of Trustees, and Cabinet; provide communication guidance for the President and others to maximize public support and to achieve District goals and objectives. Provide vision, leadership, and oversight for planning, developing, and implementing a comprehensive District marketing and advertising plan focused on promoting the District, enhancing student recruitment and enrollment, and building strategic community partnerships through campaign development and execution, print and digital collateral, digital, print, and radio advertising, graphic design, press releases, multimedia and video productions, asset development, social media, website creation and development, photography, and other methods. Plan, facilitate, and develop comprehensive communication strategies and message development and manages internal and external communications for the District, advising the Superintendent/ President and others in communication issues. Coordinate and direct District communications and publications including annual reports, District monthly updates, and other communications. Serve as Public Information Officer for the District; develop and maintain effective relationships with the media, key community agencies and governmental organizations to obtain extensive news coverage and support of programs, departments, faculty, staff and students throughout the District. Provide communications oversight for crisis management issues and emergency situation responses by coordinating with executive leadership, developing resolution strategies and effective crisis communications on behalf of the district; serve as the chief spokesperson for the district during emergencies; forecast potential crises where possible, providing recommendations for prevention; direct effective media strategies in sensitive and/or emergency situations. Lead the District's identity and branding initiatives to ensure brand consistency and protect the District's identity. Advises departments on District standards, style and format of website and marketing materials distributed to the internal and external community. Articulates the District's image and brand in the delivery of its marketing and communication messages. Serve as Government Relations Liaison with local, state and federal representatives, representing the objectives and goals of the District in discussions of policy and relaying the District's agenda. Engage constituents in a meaningful and transparent manner; improve operational awareness and information flow by eliciting input from all constituencies and openly communicating the President's priorities and decisions. Oversee collaboration with administrators, faculty, and classified staff to research, develop, create, and implement marketing and advertising plans for departments, programs, and events. Manage marketing and communications staff to develop and implement strategic marketing and advertising initiatives to increase the District's recruitment of students and visibility in the community; develop and implement a strategic digital presence including the website, video strategy, and social media. Train, supervise and evaluate the performance of assigned staff; interview and select employees and recommend transfers, reassignment, termination and disciplinary actions. Provide leadership for the District's digital presence including website and social media; maintains guidelines, procedures and protocols of all district websites and social media to ensure accuracy and consistency; chair the Ad Hoc Web Site workgroup; oversee collaboration with departments to enable continuous improvement of the website for current and prospective students, faculty and staff. Manage District photography and video needs to maximize impact on successful strategic marking; utilize creativity, resourcefulness, inter-departmental collaboration and fiscal responsibility. Develop and prepare the Office of Marketing & Communications budget; analyze and review budgetary and financial data; authorize expenditures in accordance with established limitations. Ensures ongoing marketing and demographics research, analysis, and evaluation in accordance with District strategic enrollment initiatives. Direct the preparation and maintenance of narrative and statistical reports, records and files related to personnel and assigned activities; collaborate with the President to produce speeches, articles, blogs, messages in class schedules and other District publications. Communicate with faculty, staff, students and external organizations to coordinate activities and programs, resolve issues and exchange information. Participate and support the shared governance structure related to the areas overseen.KNOWLEDGE OF: Leadership and managerial principles. Marketing, Communications, digital and print advertising, media and public relations strategies and methods. Crisis response and crisis communications. Emergency response and emergency communications. Media management and interview skills. Marketing tools including photography, design, writing, editing, Internet, search engines, search engine optimization, digital media, and websites. Privacy laws protecting students and employees. Copyright law, freedom of the press and freedom of speech laws. Education Code, accessibility requirements, and Brown Act legal requirements. Budget preparation and control. Oral and written communication skills, including public speaking techniques. Principles and practices of administration, supervision and training. Applicable laws, codes, regulations, policies and procedures. Interpersonal skills using tact, patience and courtesy. ABILITY TO: Communicate effectively both orally and in writing to the college community, the public and the media. Direct programs, staff and cross-functional teams in an efficient and effective manner. Manage highly complex situations, recommend potential solutions and implement decisions in a timely manner. Establish and maintain effective and harmonious relations with students, faculty, staff, administrators, executive leadership, the board of trustees and the public, while developing support for District initiatives. Speak openly and honestly to college leadership, especially in times of extreme stress or challenge. Analyze all situations from a District perspective and effectively communicate the District's mission and values in all decision-making, messaging and public appearances. Provide leadership for the District website. Represent the District in meetings with community and governmental bodies. Create innovative solutions to challenging problems. Effectively train, supervise and evaluate the performance of assigned staff. Establish and maintain cooperative and effective working relationships with others. Understand and resolve complex issues, complaints or problems. Operate a computer and assigned office equipment. Analyze situations accurately and adopt an effective course of action. Meet schedules and timelines. 16. Work independently with little direction. Plan and organize work. Direct the maintenance of a variety of reports, records and files related to assigned activities. Interpret, apply and explain rules, regulations, policies and procedures. Demonstrate sensitivity to, and respect for, a diverse population.

Minimum Qualifications

Candidates/incumbents must meet the minimum qualifications as detailed below, or file for equivalency. Equivalency decisions are made on the basis of a combination of education and experience that would likely provide the required knowledge and abilities. If requesting consideration on the basis of equivalency, an Equivalency Application is required at the time of interest in a position (equivalency decisions are made by Human Resources, in coordination with the department where the vacancy exists, if needed.)

Education:Bachelor's degree in English, Communications, Marketing or related field.

Experience:Significant experience in organizational leadership, strategic communications, public relations, government relations, and marketing in a college environment.

Application Procedures

In order to be considered for this position, applicants must provide the following:

* A completed Santa Rosa Junior College/GovernmentJobs.com Employment Application and responses to Agency-wide Questions. Please note resumes are not a substitute for completing the "Work Experience" section of the employment application. Applications will be considered incomplete if no work experience is listed, or if other required application fields are missing or incomplete. Contact information (phone number and email address) for three professional references. A brief cover letter explaining your interest in the position, including how you meet the minimum and preferred requirements and are qualified to perform the essential functions as listed in this section of the job posting. Current Resume. Copies of transcripts of all college-level coursework, including confirmation of degrees. If selected for the position, official transcripts must be submitted prior to employment. Unofficial copies (both sides) will be accepted if the unofficial document includes a seal, watermark, or other proof that the document was provided by an educational institution. If transcripts are from an institution outside of the United States, applicants must provide a formal evaluation of their foreign degree(s) at the time of application. If you do not possess minimum qualifications as noted under the Minimum Qualifications Section of the job posting, you must complete and attach the and supporting documents, including narrative synopsis, to your employment application in order to be considered.PLEASE SUBMIT ONLY MATERIALS REQUESTED.

Following the filing deadline, applications which are complete for screening will be reviewed by a screening committee. Approximately 2-4 weeks after the filing deadline, Human Resources will notify you whether or not you have been selected for an interview. Those applicants most suitably qualified for the position will be invited to interview with a Screening Committee. The Screening Committee may include representatives from Faculty, Administration, Classified Professionals, and Associated Student Government.

Candidate Accommodations:

* Candidates must be able to perform the job duties included in this job posting in order to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. Accommodation requests will be considered on a case-by-case basis. If you are in need of special services or facilities due to a disability in order to apply or interview for this opening, please contact Human Resources.

For questions about the status of the recruitment, or technical issues related to the application process, please contact:Jamie Cook, Human Resources Technician, (707)527-4644, mailto:jcook@santarosa.eduTheresa Richmond, Interim Human Resources Vice President, (707) 337-0350, mailto:Trichmond@santarosa.edu

MORE ABOUT SRJC HUMAN RESOURCESBUSSMAN HALL ANNEXMAILING ADDRESS: 1501 Mendocino Avenue, Santa Rosa, CA 95401PHONE: (707) 527-4954EMAIL: Please contact Jamie Cook at mailto:jcook@santarosa.edu

The office is located in the Bussman Building on the Santa Rosa campus. All documents included in your online employment application become the property of the District. Your employment application for this opening will not automatically be considered for future openings. New employment application(s) must be submitted for each opening.

CONDITIONS OF EMPLOYMENT (Prior to beginning employment):

* n accordance with Federal Law all employees must provide proof of eligibility to work in the United States. Must be fingerprinted in California and have background clearance (at applicant's expense); and Must take a TB test (once hired and every four years thereafter). Within 6 months of employment, must complete required District trainings such as Title IX, Mandated Reporter.Campus Security Policy and Campus Crime Statistics Act (Jeanne Clery Disclosure)

Sonoma County Junior College District's annual security report includes statistics for the previous three years concerning reported crimes that occurred on campus; in certain off-campus buildings or property owned or controlled by Sonoma County Junior College District; and on public property within, or immediately adjacent to and accessible from, the campus. The report also includes institutional policies concerning campus security, such as policies concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. Paper copies of the full report are available upon request by contacting Police Department Records at (707) 527-4963 or by visiting the Sonoma County Junior College District Police Department located at 2032 Armory Drive, Pedroncelli Center, Santa Rosa Campus.

Non Discrimination The Sonoma County Junior College District does not discriminate on the basis of race, religious creed, color, national origin, ancestry, ethnic group identification, physical disability, mental disability, medical condition, genetic condition, marital status, sex, gender, gender identity, gender expression, genetic information or sexual orientation in any of its policies, procedures or practices; nor does the District discriminate against any employees or applicants for employment on the basis of their age. This non- discrimination policy covers admission, access and treatment in District programs and activities-- including but not limited to academic admissions, financial aid, educational services and athletics--and application for District employment.

VISION: Santa Rosa Junior College commits to setting the standard in cultivating an accessible, open, barrier-free, sustainable environment for students, employees, and the community. The college envisions equitable, impactful, transformative, enriching, and holistic learning opportunities that inspire our students to thrive.

MISSION: Santa Rosa Junior College transforms the lives of our culturally rich student body, employees, and community by cultivating a welcoming and antiracist environment, centered on social responsibility and cultural awareness. We offer exceptional teaching and learning in support of associate degree, certificate, transfer preparation, workforce preparation and community education programs, integrated with comprehensive student support services.

Equal Employment OpportunitySRJC attracts and retains the most qualified faculty and staff from diverse backgrounds. This is achieved through an inclusive recruitment strategy and a rigorous, thorough hiring process that begins with the fair and consistent evaluation of each application for minimum qualifications and demonstrated skills specific to each position/assignment. Because the ability to serve students from broad cultural heritages, socioeconomic backgrounds and genders is a key commitment of the District mission, SRJC actively encourages applications from candidates who recognize the value that diversity brings to a professional educational community.

The Sonoma County Junior College District is an Equal Opportunity Employer.

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